Building a luxurious online application for Home Glam, a salon-at-home pamper session specialist
Client
Home Glam
Industry
Beauty
Objective
Home Glam, which brings the luxury of salon services to your doorsteps, wanted us to first take their brand to the digital doorsteps of its prospects by building an online application that lets them browse and book beauty services.
Work
When the brand is about beauty, its User Interface has a lot to live up to. We certainly had that in mind while designing a responsive e-commerce store with a no fuss payment gateway, complete with POS and mobile billing systems. We also dressed up and managed Home Glam’s social media accounts – all complete with search engine optimized content. We also integrated insights from analytics (obviously) and used it to optimize workflow, increase and manage bookings. As always, our customer engagement process was multi-pronged, multi-channel and multi-device – touched up with referral and loyalty programs.
Impact
Beauty is supposed to be in the eyes of the beholder. Home Glam’s accelerating sales clearly indicated that the strong and engaging digital presence we built for them beheld a lot beauty for its prospects.
